Pioneer Paper Inspire Hope — 2022 Edition
Spreading hope and positivity against breast cancer.
Changing the future of women’s health.
Since 2005, Pioneer has supported breast cancer-related projects, namely iMM-Laço Hub, towards the development of innovative and impactful scientific research.
Once again, Pioneer and Mönarqa Agency teamed up to invite people to send words of encouragement to women undergoing treatment for breast cancer.
The heartening messages that were shared prove that words can truly make a difference.
The Quest
More than 2500 people joined the movement.
We had a close look at the brand’s previous campaign and asked ourselves: “How can we get more people involved?”.
Building on the idea of the paper flower, we took the movement one step further by introducing messages of support. This meant creating a landing page where people could send and read messages, producing videos and ads in different formats, and implementing a social media strategy to boost engagement.
"Working with the Monarqa team has been an experience, and a pleasure, from start to finish. They have forced us to think critically about our brand and our values, worked hard to understand our proposition and technology and worked collaboratively with us to co-develop a new brand and website. The results are visually stunning and a clear reflection of our values and mission. "
— Ana Rita Raposo
Pioneer Brand Manager
The Deed
Together for a healthier tomorrow.
In October 2022, Pioneer delivered 1.300 paper flowers at Santa Maria Hospital, iMM, and The Navigator Company as a symbol of hope and strength.
